Sarah Potterton
Personal Stylist
Curated Style Experiences
Personal Styling
Whether you're looking to refresh your style, dressing for a new chapter in life, adapting to a changing body shape or simply feeling uninspired by your wardrobe, a fresh perspective can make all the difference.Based in London and drawing on 30 years of fashion expertise, I'll take you on a personalised shopping experience, helping you discover clothing that flatters, inspires and feels distinctly you.
Preloved Style Experiences: One-to-One
An enjoyable, exploratory journey through London's preloved and vintage boutiques. Discover unexpected pieces, experiment with different looks and develop a fresh perspective on your personal style.
Preloved Style Experiences: Group
A distinctive way to discover fashion together. Private experiences for friends, mothers and daughters, or small groups seeking something memorable and individual.
About Me
I've spent over 30 years in fashion, from designers' ateliers and running my own label to personal styling for premium brands.With a diploma in tailoring and a degree in psychology, I bring an understanding of both clothing and people to my work.For more than a decade, I've specialised in preloved and vintage fashion, combining beautiful, individual pieces with contemporary design.I believe personal style isn't about becoming someone else. It's about discovering and expressing who you already are.My approach is intuitive, considered and always personal, helping you discover clothes that feel genuinely your own.
Testimonials
Heather
"All I can say is “wow”! Sarah was a gem. I booked her for a private session and she went above and beyond. She communicated with me prior to tailor a perfect experience for me. She complimented the instincts that I was correct about but gently educated me on what things would be more flattering for my curves. She saw my curves as a figure to be dresses and flattered not hidden or slimmed. The way she zoned in on what I needed for my real day to day life was superb..... I would suggest Sarah as a stylist to everyone."Sheila
"Sarah's Chelsea style experience was the highlight of my London trip. She knows exactly which secondhand and consignment shops are worth your time, and she took me to places I never would have found on my own.I came away with a barely worn Max Mara camel hair coat for a fraction of its retail price, which is the best secondhand find I've ever made. Sarah has a great eye, and she's honest about what works and what doesn't, so it felt like shopping with a stylish friend who happens to know every shop owner in the neighbourhood.I absolutely plan to book again next time I’m in London."Coreen
"I just may be Sarah’s top client: every single time I’ve traveled to London over the past five years, I’ve requested a date with Sarah :) She listens intently to my requests and fully commits to providing a style experience that is both fabulously fun and truly educational. The pre-loved aspect of Sarah’s Chelsea experience is brilliant! It has allowed me to expand my wardrobe at incredibly reasonable prices while supporting charities in the UK that do the important work of helping people in need; it is truly a win-win situation. Thank you, Sarah, for always welcoming with open arms, literally and figuratively, and making my trips to London extra special! Can’t wait for our next outing!!"
Get in touch
Whether you're looking for a fresh perspective on your personal style, a unique London fashion experience or something entirely bespoke, I'd love to hear from you.Get in touch to discuss what you're looking for, and together we'll find the right style experience for you.
Preloved Style Experiences: GroupsDiscover London's exceptional preloved and vintage fashion scene with friends, family or colleagues.These privately curated experiences combine fascinating fashion history, independent boutiques and personalised styling advice, with plenty of opportunities to discover unexpected treasures.Perfect for birthdays, hen /bachelorette parties, mothers and daughters, friends or corporate groups.Locations: Chelsea, Notting Hill and bespoke London routes.Price: From £300 for two guests. Additonal guests quoted on request.Duration: From two hours.
Preloved Style Experience: One-to- OneDiscover London's exceptional preloved and vintage fashion scene through a personally curated, one-to-one shopping experience.Explore independent boutiques, uncover designer treasures and discover the quality and individuality of preloved fashion, with expert styling advice along the way.An enjoyable, exploratory experience that encourages you to experiment with different looks, discover unexpected pieces and see your personal style from a fresh perspective.Locations: Chelsea, Notting Hill and bespoke London locations.
Duration: Two hours
Price: £240Duration: Two hours
Personal StylingA personalised shopping experience designed entirely around you.We'll begin with a complimentary 15-minute telephone consultation to discuss your style, lifestyle and what you'd like to achieve. I'll also invite you to complete a short questionnaire and share a few photographs ahead of our meeting.Drawing on this information, I'll research suitable boutiques and plan a shopping session tailored to your needs, with the flexibility to adapt as we get to know each other.Together, we'll explore different looks and discover clothing that flatters you and reflects your individuality, with expert guidance on fit, colour and styling throughout.Duration: Up to three hours
Price: £395Duration: Up to three hours